giovedì 18 dicembre 2008

Sushi restaruants

Here we are with some tips about Sushi restaurants in Madrid.

I'm simply posting what I've received from previous search.
I've personally tried only Shikku: very good quality but not enough quantity!

Further information or new suggestions are more than welcome, especially if come from our Japanese friends: Keisei, come on! :)

High price range
  • Kabuki (there are 2): one located within the Wellington hotel, calle velázquez 6, tlf 915777877, and the other one around Bernabeu Stadium Area, avenida del presidente carmona 2, 914176415
  • Shiratori: It's a little more pricey than some places, but VERY GOOD and is actually a Teppan (when they cook at those big grills in the center of the table and make a show out of preparing your food) Pº de la Castellana 36-38, 915773733

Medium price range

  • Shikku: Calle Lagasca 5, 914 319 308 , www.shikku.es
  • Miyama: near Plaza de España, +34 915 401 486, need reservation

Bottom price range

  • Yataki, www.yataki.com, calle antonio pérez 26, and hortaleza 72, tlf 915626660 (the same contact number for both of them)
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mercoledì 17 dicembre 2008

Vichy Case - Information Systems

What would you have done in Vichy’s shoes once the problem started? Would you have used the blog or not?

First of all, I would have tried to totally understand the problem. Vichy basically made the mistake of playing a game without following the rules: they demonstrated lack of transparency in communication and limited the interaction with bloggers, apparently using censorship too. They started by offering to customers the idea of having a genuine dialogue about the products, according to the first thesis of Cluetrain manifesto “Markets are conversations”, but in the end they “betrayed” customers by using the blog as a kind of advertising campaign.

Giving the gravity of the mistake and the echo in both the blogosphere and other media channels (i.e. newspaper), I would have closed the “flog “ and apologized to customers in Vichy’s name, since the whole Vichy credibility was at risk and the only product manager’s note was not enough. In doing it, I would have used both the blog itself and the traditional communication methods. On one hand, I would have used the blog because it was the quickest and most effective method to apologize to bloggers, and I would have done it by substituting the blog with a page of Vichy apologies. On the other hand, I would have used the traditional communication methods by appearing in an article in the same newspaper which showed the story before, or at least a comparable one.

Finally, I would have probably created a new blog in order to fully exploit the useful advantages of this communication tool. In doing it, I would have followed the common rule of blogosphere and, in order to re-launch Vichy credibility on the web, I would have tried to involve even more the bloggers by offering them the opportunity to test samples and interact through public feedbacks on the blog.

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lunedì 15 dicembre 2008

Coming soon...

  • Top sushi restaurants around the city
  • Cheap and cool restaurants
  • "Aperitivo milanese" in tour
  • BOTW discussion
  • others
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Some pictures











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Just to start...first tips about Madrid

10 tips for visiting Madrid: Walking itineraries, monuments, museums, parks, official tourist websites...

  • El Prado Musseum: The Prado is considered one of the most important art galleries in the world
  • Museo Thyssen-Bornemisza: A splendid collection ranging from primitive Flemish to contemporary works
  • Museo Nacional Centro de Arte Reina Sofía: Spanish contemporary art and a wide variety of temporary exhibitions
  • Palacio Real: The Royal Palace is interesting in its own right, in particular its architecture and gardens
  • Parque del Retiro: The largest and most beautiful of all Madrid's parks.
  • Municipal Office of Tourist Information: Plaza Mayor, 3 (+34 91 588-1636)
  • Walk itinerarie (3h.): Retiro, Puerta de Alcalá, Cibeles, Callao, Puerta del Sol, Plaza Mayor, Plaza de Oriente
  • Panoramic Bus Tours in Madrid: www.madridvision.es
  • Official website of the Madrid Autonomous Region Tourist Office: www.turismomadrid.es
  • Official website of the Madrid City Council Tourist Office: www.esmadrid.com•

Shopping: Discover one of the southern Europe’s great urban shopping centres!

  • If you look for luxury (Chanel, Gucci, Hermes, LVMC...) then move to Jose Ortega y Gasset and Serrano
  • Preciados and Gran Via are always crowded and a mass market shopping area: Zara, H&M, Mango, FNAC, etc.
  • If you are looking for small, genuine, charming and cosmopolitan boutiques, then go to the Chueca district
  • ABC Serrano and El Jardin de Serrano: 2 high-quality shopping galleries in the heart of Salamanca district
  • "El Rastro": Fleamarket on Sundays from 09:00 to 14:00. Antiques and second hand items
  • Anything else in one place: El Corte Ingles, 5 large department stores downtown Madrid from 10:00 to 22:00

Tablaos of great flamenco in Madrid: Most of them require dinner for the show:

Hotels (Ranked by Price): Privileged located, calm and cosy atmospheres, elegance and charm hotels in Madrid.

Top Restaurants: Trendiest places for dinner before drinks or dancing!

Bars/Clubs: And if you wanna go after dinner for "copas"... you will have fun! :)

Tips for Tapas: It's great just to walk arround Madrid having tapas and wine!

  • The area of Plaza de Santa Ana and La Latina are surrounded by typical Spanish tapas bars and restaurants
  • Santa Ana: At night, have a drink at the bars of the Urban hotel and at the terrace/penthouse of Hotel ME
  • La Latina: Don´t miss El Viajero, ENE, try Mojitos at Delic, Juana la Loca, los huevos de Lucio, el Almendro...
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